Some people view the Internet as a vast, digital version of the Wild West, where online customer reviews are like untamable stallions galloping freely through the prairie. Well take a swig of your finest sarsaparilla and sit a spell, buckaroo, because we’re here to tell you this just ain’t so. Tired of the Old West analogies? OK, we’ll stop.
Fact is, online customer reviews can be managed and we know how to manage them. Before we continue let’s dive in to why online review management matters to you and your business. Let me give you some facts and figures to really put this in perspective.
Did you know that approximately 72% of consumers trust online reviews as much as they do advice from their own family and friends? This means the majority of consumers believe what they read online about your company. The implications of this are staggering.
Let’s keep going. Did you know that about 52% of consumers are more likely to patronize a local business if they have positive reviews? Again, this means that more shoppers than not are affected by online reviews.
Given the power online reviews have on consumer behavior, it’s a wonder more companies aren’t trying to manage their reviews as a fundamental part of doing business in the modern world. It is complicated, and so perhaps many companies would rather throw up their hands and just stick with what they know. That’s not a good strategy. Burying your head in the sand won’t make the real world go away, or in this case, your company’s bad online reviews.
Online review management is what we do and we do it well. Our services are designed to help you monitor your online reviews from over 300 different review sites, generate new positive reviews, and share these positive reviews with the world. We help you take a pro-active stance regarding online reviews. If you don’t, you are otherwise leaving your reputation in the hands of the general public, or worse yet, maybe even the competition.
There are websites out there dedicated to letting people complain about their experiences with companies. These complaints can come from former customers, disgruntled employees, or even random trolls who take sadistic pleasure in publically attacking companies.
The worst part is most of these sites do not even fact check their users, and so commenters are free to post whatever they want, fact or fiction. I’m not going to call out these sites by name, but maybe you’re familiar with a few of them. Perhaps, your company has fallen victim to some of these sites?
Let’s make something perfectly clear; these consumer complaints are really bad for business. Studies have shown that over 90% of consumers read online reviews, which includes complaints sites. To make matters potentially worse, approximately 40% of consumers will form their entire opinion of a company based on reading as few as one online review. So if your company has even one negative consumer complaint, your reputation could be getting a beating.
At Dymic, we work hard to give you the tools to manage these consumer complaints, and drown them out so potential customers aren’t negatively affected by them. We recognize how unfair it is that your years of hard work can be undermined by even a single, unsubstantiated negative complaint online. We will help you monitor these complaints, identify them, and mitigate their presence on online searches.