“A good reputation is more valuable than money.” – Publilius Syrus
That quote is over two thousand years old, but it just shows how some things never change. A good reputation holds a lot of value to us humans, but nowhere is it more important than in business. This is especially true in a world of choices. Unless you have cornered the market in your industry, chances are your customers have options. One of the first questions potential customers will ask themselves is “can I trust this business”? This is why people love online reviews. It’s a quick and easy way for them to gauge reputation.
The Internet loves its customer review websites. The problem is the Internet is like an elephant that never forgets. Your company may have a bad review from five years ago that shows up prominently every time someone looks you up. Whatever that problem was could have been solved years ago, but that negative review never went away. This is just a simple example of the problems thousands of companies face given the realties of the Internet today. Fact is, there are hundreds of websites that contain consumer complaints, reviews, and critiques that are trafficked everyday by millions of people from around the world.
Are you aware of all these customer review websites? Do you know what people are saying about your company?
We ask these questions because the answers are so very, very important to knowing exactly how the rest of the world perceives you. It’s not enough to let the fates judge how you are perceived online. Businesses today need to take an active role in managing their online reputations.
Our company is based out of Los Angeles, where reputation matters. We understand how important good repute is to the overall success of your business. Our Los Angeles reputation management specialists are highly trained to monitor over 300 different review websites and ensure that your hard work isn’t being undone by negative criticism.