Online Brand Protection
Online brand protection combats the loss of revenue, reputation and customer trust that occurs when someone else exploits your brand for their own gain. The web’s tremendous reach and economies of scale have revolutionized the way brands engage customers and drive revenue. But the very qualities that make the web so attractive to legitimate … Continue reading Online Brand Protection
How Online Reviews Impact Local SEO and Why They Matter to Your Bottom Line
In today’s digital age, how would you feel as a small business if you found out that 90% of customers say that their buying decisions are influenced by online reviews? I’d imagine that you’d perk up and either pat yourself on the back if your business already has a strategy in place for acquiring … Continue reading How Online Reviews Impact Local SEO and Why They Matter to Your Bottom Line
Americans to Spend $40 Billion at Local Businesses this Holiday Season
Good news for local business owners: Americans plan to spend a lot of money on holiday shopping, and the majority of shoppers want to spend those dollars with you! Yelp commissioned a survey conducted online by Harris Poll in September to find out how Americans age 18+ will be shopping at local businesses this holiday … Continue reading Americans to Spend $40 Billion at Local Businesses this Holiday Season
Brand Protection in the Age of Cyber Fraud
As you know the Internet is a vast and wonderful network that allows for amazing innovations in business, distribution, and marketing. Unfortunately, this landscape also produces innovation in how fraudsters scam consumers and companies, alike. This fact has made brand protection more important today than ever before. The list of what Internet scammers can … Continue reading Brand Protection in the Age of Cyber Fraud